our approach

Organisation

Content ownership and management
Role definition and positioning
Impact on current roles
Performance management
Accountability
Reward/recognition strategies

To ensure a successful global web presence with a sustainable business model, the formation of a publishing model is a critical success factor. MarketingNet has experience in creating publishing models, which cover the needs and available resources within an organisation taking into consideration the technical infrastructure and content management edicts.

The publishing model should demonstrate the return on investment for multiple areas, how internal content is published and by whom. It should also include:

Definition of user groups
A publishing process model
Roles and responsibilities definitions
Guidelines for corporate technical infrastructure
Hosting standards

MarketingNet offers consultancy and experience in all of these areas.

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