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Musto

Category
Consultancy
View site
www.musto.com

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the brief

Musto, the leading performance sports wear manufacturer required a web presence to achieve two principle aims.

• A brand building and corporate site to support which was inclusive of the three distinct sportswear ranges Sailing, Equestrian & Shooting.
• A digital catalogue for their clothing & accessory ranges to support the retail.

As Musto's product differential is the technical performance of the product it was an essential requirement that the Content Managed Solution provided gave them the ability to highlight specific product features without extensive additional photographic costs.

our solution

MarketingNet consultants ran workshop sessions to determine the business priorities and core functional requirements of the new site. The creative strategy, driven by user research promoted the high energy and performance excellence associated with the aspirations of the individual sport participants. The accomplish .Net CMS solution developed by MarketingNet provided the perfect solution to integrate with existing CRM software, and a product refinement allowed the Musto Marketing team to have complete control over product features to be highlighted, changed and tested.

the results

The new Musto site was delivered on time and to budget. The site has excellent usability and conforms to latest accessibility standards. The quality of the accomplish product and experience of the MarketingNet account management team have created a site which improves natural search performance.