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We need competitive advantage in the recruitment arena and must therefore reach and communicate to suitable candidates fast. Part of that process is having a user-friendly recruitment site that projects the correct image of the Group and attracts candidates to us. 
Category
Recruitment Solutions
the briefCompass Group (the world's largest foodservice company) required an online recruitment solution that provided job information and online application capabilities for a range of target audiences across the group. The key challenge was the diverse target audiences for the site from graduates and facilities managers to chefs.
our solutionMarketingNet provided consultancy to ensure that the site meets the needs of the target audiences through competitive research and facilitated focus groups with key users.
The user research was combined with creative design and usability expertise to develop an attractive and intuitive user interface for the site.
MarketingNet also determined the information structure of the site and the navigation to ensure that candidates can quickly and easily identify and find the most suitable job roles.
Jane Moger of Compass Group plc emphasised: "We need competitive advantage in the recruitment arena and must therefore reach and communicate to suitable candidates fast. Part of that process is having a user-friendly recruitment site that projects the correct image of the Group and attracts candidates to us."
the resultsMarketingNet worked with Compass Group, to create an online recruitment solution to attract and secure high quality candidates more quickly by optimising the traditional off-line recruitment process.
