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We are particularly encouraged by an increased number of applications so early in the recruitment cycle

June Cook,
3M Human Resources Manager - Operations

3M United Kingdom Careers Site

Category
Recruitment Solutions

the brief

3M decided to e-enable the recruitment process in order to make significant cost and timesavings as well as attracting high calibre candidates online. 3M appointed a technology partner to provide the job administration functionality but required a web design agency to create the candidate experience. The online process had to be intuitive and as painless as possible for candidates to apply online.

our solution

MarketingNet is the approved UK web agency and as such has worked with 3M for the last 8 years to deliver effective web solutions.

MarketingNet facilitated workshops with the target audience (primarily graduates) to define site content and design. MarketingNet also provided design skills and web development resource to create the careers site.

the results

MarketingNet worked with the technology provider and an external copywriter to launch an effective online recruitment solution.