News Archive
July 2006
Internet Marketing Advisory Board (IMAB) call on MarketingNet expertise
MarketingNet Usability Consultant Ben Ladkin has been invited to be one of the key speakers at the IMAB Legal Services Seminar programme planned for the autumn 2006.
The seminar programme, specifically aimed at the legal sector, will address the major issues facing Law firms and their web strategies, including topics such as taxonomy, IA (Information Architecture) and usability. Other speakers will come from within the legal sector and web industry experts.
Kirk Rothwell, IMAB event co-ordinator, says "Our delegates will benefit enormously from Ben's vast knowledge of usability issues and in-depth understanding of the legal sector."
www.imab.co.uk
June 2006
Norton Rose commissions user research
Norton Rose, the leading international legal practice, has commissioned MarketingNet's Usability and Accessibility team to conduct a series of research projects into user behavior online.
Charlie Spencer, Account Manager from MarketingNet's specialist legal services team says "The work has been both fascinating and enlightening and should help to dispel many of the myths surrounding how clients interact with legal practices on-line."
The team used a combination of quantitative on-line questionnaires, qualitative focus groups, eye tracking and user testing.
June 2006
Luxury Yacht charter firm run on accomplish
Monoco based luxury yacht charter firm MySea selects
accomplish content management solution for their new site launched this month.
Chris Wilcox, a spokesman from the MySea project team, says "Once we'd seen the simplicity of the user interface the selection of accomplish was a given. We are able to be managing the content within hours".
www.mysealtd.com
June 2006
Wright Hassall LLP Trainee recruitment site goes live
Wright Hassall LLP, the Midlands leading law firm has developed a specialist recruitment site
www.wrighthassall.co.uk/trainee with the aid of the MarketingNet legal team.
March 2006
Delegates get the message for Newey and Eyre Seminars
Newey and Eyre, the UK leading electrical wholesaler, are using MarketingNet's CMS product
accomplish to manage delegate registration and communication for their UK seminar programme.
"It was the ease of the user interface that was so persuasive in our selection of accomplish".
The seminar registration site needed to support in excess of 120 branch outlets and up to 100 seminars per year, all within a finite budget.
March 2006
3M Global roll-out relies on MarketingNet
3M migration between two CMS platforms is being supported by MarketingNet as lead technical agency. This major global programme is fundamental to the core 3m.com strategy, and MarketingNet have been appointed due to their unique process, project management and technical skills.
March 2006
Elliott Pritchard provides Strategic Communications Advice
Web communications guru and ex-MarketingNet Account Director Elliott Prichard has been working on providing some quick win solutions for web agencies, his tireless work doesn't go unrecognised. Thanks Elliott.
Feb 2006
Usability and customer experience research - Nottingham Trent University
Nottingham Trent University commissioned MarketingNet's Usability and Accessibility Team to conduct research into user behaviour online. The team used a combination of quantitative on-line questionnaire, qualitative focus groups, the IMAB usability lab, eye tracking and user testing. Louise Kennedy, consultant, reported "The unique outputs from the research will help to guide the Universities on-line communications. This data would have been impossible to access without this innovative and insightful approach to web research".
January 2006
MarketingNet appoints legal specialist
MarketingNet has strengthened its position as the leading experts in web related marketing by the appointment of Charlie Spencer as Account Manager to support the specialist MarketingNet team of legal on-line marketers. Charlie joins with a law degree and a diploma in marketing from the US, as well as a number of years experience working for some of the world's leading law firms and management consultancies. Charlie will be responsible for managing existing legal clients and consultancy for new law firms utilising MarketingNet's expertise.
August 2005
Julie Shields heads up the 3M team
Julie Shields, Account Director, joins from a London web agency to head up the 3M account team. Qualified in Prince II project management and bringing 4 years experience working with the Land Rover and Jaguar web teams, Julies appointment further strengthens the MarketingNet account team.
June 2005
MarketingNet consolidate its position as a leading expert in the legal services sector
MarketingNet have been commissioned to develop a new web site for Wright Hassall Solicitors. "MarketingNet's thorough understanding of the issues, technically advanced skills and innovative marketing put them head and shoulders above the other pitching agencies", says Wright Hassall's head of marketing. The new site will be built in
accomplish.net, MarketingNet's outstanding content management system, and will set new standards in legal web presence.
June 2005
Intranet e-merging success
A review of the Imperial Tobacco Limited merged intranets, managed and implemented by MarketingNet has helped to develop the newly released intranet process tool developed by MarketingNet. Account Director Ben Ladkin says, "We are recognising that a large number of organisations are coming to us for our skills in the integration and development of intranets. Our expertise is based on our first hand experience managing integration for a broad range of pan European clients. We've developed the process which enables organisations to drive real, immediate and measurable benefit from their intranet investment".
May 2005
3M translation tool
MarketingNet has developed a unique translation tool as part of it's content management system. This development will enable all 3M global websites to be updated into various languages accurately, quickly and efficiently.
January 2005
European marketer joins MarketingNet
AA move from Brussels to Leamington Spa for Kim Woolger, MarketingNet's new Account executive. After successfully completing a Marketing Degree, 12 months of which spent working for "West Midlands in Europe", the regional representational office in Brussels, Kim joins MarketingNet as Account Executive and Marketing Specialist, responsible for both existing clients and the growing number of new business wins.
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Working with MarketingNet has enabled us to commence the complex implementation of 12 local language regional internet sites across Europe. Regular audio meetings with the team members has ensured a smooth and trouble free operation during which MarketingNet have offered the highest standards of cooperation and flexibility. 
